What sparks creativity? The people you hang out with play a role.
The magazine Fast Company takes a look at the importance of relationships in cultivating creativity. Keith Sawyer, the School of Education’s Morgan Distinguished Professor in Educational Innovations, is cited in the story.
Sawyer is the author of the book “Group Genius.” Among the points he makes in the book is that creativity is always the result of collaboration. Solitary genius is a myth.
The article goes on to describe three kinds of collaboration successful creatives needs to succeed and to influence others.
Read the article here.